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How to Choose CBD Brands You Can Trust [Ultimate Guide 2020]

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CBD, or cannabidiol, has been gaining praise lately for its long list of therapeutic and medical benefits. CBD is the second most abundant cannabinoid found in the cannabis plant, and is becoming famous for its non-psychoactive nature, meaning that CBD cannot get you “high” like marijuana does.

Due to the rapid development and booming of the CBD industry, there are certainly some questionable brands that sell false CBD products. Therefore, it is always important to do your research on brands and products before purchasing.

The key takeaway from this post is quality: Quality CBD, quality products, and quality brands, are what makes the difference between a beneficial product and a potentially harmful one. In addition to this, quality CBD products are much more effective in comparison to false or misleading CBD.

How do you know you’re getting quality CBD? Use these 5 strategies for identifying the most quality CBD:

5 Surefire Ways to Identify Top Quality CBD

1. Research How the CBD Was Manufactured

Different brands use a variety of different extraction methods in order to process CBD oil.

Companies who sell cheap CBD are more likely to use cheap extraction methods. Some of these extraction methods can be risky, and as a result, products could contain toxic solvents such as butane due to gas stoves and ranges.

Therefore, make sure to check on how your CBD products are being manufactured. If extraction isn’t done professionally, the CBD products being made could pose serious health risks.

The method used to produce the most top quality CBD is referred to as Supercritical CO2 Extraction. This process utilizes high pressure carbon dioxide in a cold environment to maintain the purity of the CBD content during the process. This method requires expensive equipment, more complex refinement processes, and production expertise, but in the end provides top notch CBD.

2. Know Where Your CBD Came From

One of the best ways to identify a quality CBD product is by checking the if the materials it came from are high quality, like you would for any other product. To put it simply, high quality hemp plants = high quality CBD, and low quality hemp plants = low quality CBD.

Look into where the CBD brand sources their hemp. Try to find U.S. grown hemp, as hemp farming in the U.S. is regulated, and demands a number of certifications to be deemed legal.  Europe is also known to hold some of the highest quality standards in the world for their hemp farmers. It is advised you steer clear of Chinese grown hemp, as the quality restrictions are much more lax. Therefore, European and U.S. grown hemp are your best bets.

One of the main characteristics of the hemp plant is being a “hyperaccumulator,” which means that the plant easily absorbs other materials and nutrients present in the ground it is cultivated in. This is good for those hemp plants growing in rich soil, as it will result in a high quality hemp plant. However, the opposite can happen as well, and soil containing metal or other contaminants can have a negative impact on the plant.

Unfortunately, there are manufacturers out there who purchase low-quality hemp due to the reduced cost. Commonly, low end hemp has been found to be polluted with dangerous heavy metals, posing health risks to potential consumers.

Note: CBD can be derived from either the hemp strain or the marijuana strain. To better understand the difference, check out this post.

3. Check for THC Levels in Your CBD Product

THC (tetrahydrocannabinol) is the cannabinoid present in the cannabis plant responsible for the “high” that is experienced after the consumption of cannabis. The reason why hemp is used over marijuana when creating CBD products is because of hemp’s low levels of THC, upping the health factor and diminishing the buzz factor.

The legal level of THC present in CBD products should not exceed 0.3%. This is the magic number when it comes to the legality of THC levels. Make sure to check the labels of your CBD product to make sure the THC levels don’t exceed the legal limit in your state. If needed, you can even ask the company for lab results for the CBD product before purchasing it. Note that in some states where marijuana is legal for recreational use, CBD products may be allowed to exceed the 0.3% limit.

4. Check For a Whole-Plant or Full-Spectrum Label

Another way to ensure your CBD products are of top quality is to see if they were manufactured using “whole plant” CBD.

Full spectrum, or “whole plant” CBD uses the entirety of the plant to obtain a full range of primary and secondary compounds. This is different from “CBD Isolate,” that doesn’t use the whole plant. CBD works best in conjunction with all of the other natural elements in the cannabis; this is known as the    “Entourage Effect.”  Natural elements such as the terpenes, flavonoids, and other cannabinoids make these CBD products more powerful.

All of these beneficial cannabinoids working together enhances the CBD, making the benefits and therapeutic effects of the final CBD product exponentially greater than CBD isolate products. CBD isolates are effective in many ways on their own, but working together with other elements helps the CBD perform optimally.

5. Check for Third-Party Lab Results

A reputable CBD brand will always provide third-party lab results to their consumers. These are independent labs that exist to ensure the CBD product is everything it claims to be.

So, if the label says the product was made with a high level of CBD, low levels of THC, and contains no impurities, you should be able to request (and receive) that corresponding lab result.

Another tell-tale (and common sense) sign that a particular CBD brand is credible? The company has great customer service. If representatives are willing and happy to get the answers you’re looking for (like helping you find a lab result), that’s an honest way of doing business.

Ending note: CBD regulations and enforcement are likely to increase as time goes on, (especially after full legalization of hemp). But, until all of that happens, you the consumer must be cautious about what CBD brands and products to trust. Refer back to these five ways as your guide.


  • Before purchasing CBD products, check to see how the CBD was extracted, along with other manufacturing methods, such as the source of the hemp being used.
  • If you are unable to find details about a particular CBD product, that is a red flag.
  • Supercritical CO2 extraction has been claimed as the most effective way to extract CBD.
  • “Whole Plant,” otherwise known as “full-spectrum” CBD is known to be more effective in comparison to CBD isolates.
  • CBD is non-psychoactive and will not produce the “high” that is associated with the consumption of cannabis.

Daintri’s focus is on health and wellness. We curate only the best of the best CBD products to help you live your healthiest life. Daintri offers a wide variety of CBD products for all types of consumers including CBD oil, tinctures, edibles, vapes, beauty products, pet products and more. If there are any questions about products, manufacturing processes or extraction methods, please let us know. We are on a mission to help as many people as possible.

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